Comparison: Which Enterprise Ecommerce is better for you?
Between Shopify Plus, Magento Enterprise, and BigCommerce Enterprise, each has its advantages and disadvantages. All three are within the top twenty percent of most used enterprise ecommerce platforms in the world. Each has their own impressive client list that chooses their platform over their competitors.
Choosing between the three can be a challenge. Each appears to cater to an extremely different type of enterprise level ecommerce company. Finding the point of each and its target focus makes making the choice much easier. The issue lies in finding an unbiased source. Here, we will do our best to keep it simple and clear.
Amongst the three competitors, the order from cheapest to most expensive goes Shopify Plus, BigCommerce, and Magento generally. Shopify Plus users tend to be Shopify users that scaled with their business, hence the familiarity and ease of conversion.
The rest of the Shopify Plus are new converts from one of the other services or new starters looking to jump in. Shopify Plus is much less than Magento but comparable relatively to BigCommerce due to their mutually fantastic customer support fees.
Magento Enterprise typically runs between $14,000 upward to more than $65,000 at the least on a yearly retainer. Big Commerce’s secondary costs come into the picture when it comes to using outside web developers for the initial site build and having a dedicated list of “professionals” with the platform that do not come cheap.
Features & Ease of Use
Shopify starts the list with the least features out of the bunch. This is due to the simplicity and focus on a clean design that their team aimed for. The dashboard is not crowded or hard to navigate, however, it can be lacking for some customers that lead to them having to pay for addons. Shopify’s features are more oriented toward getting the job done easily whilst not over complicating the process.
BigCommerce has the next easiest to navigate dashboard with a number of features that make it valuable. For instance, its marketing suite has a host of tools that are useful for making the most of your site.
The backend has a full analytics suite and offers full Google Analytics integration that makes it easy to segment and export your data for collaborating on the process of optimizing your business. While it takes a bit to really familiarize yourself with the product, once done, the benefits are easily transferable.
The problem with BigCommerce Enterprise lies in the lack of out of the box flexibility that Magento can offer as a standalone solution. BigCommerce and Shopify both rely heavily or developer usage to make the most of them which can rack up quite the list of additional expenses.
The biggest advantage of using BigCommerce lies in its marketing suite which is friendly to nontechnical users and its extensive community online that are constantly putting out solutions, updates, interesting ideas and useful information.
Magento Enterprise is arguable the worst of the bunch in its current state. It has an overcomplicated dashboard that makes it difficult to use and can overwhelm users. At the same time, Magento Enterprise has more features than either of the previously mentioned two making it a great value for the price despite its hard standard price point. Because they are more upfront with the exact costs for the platform itself it makes coping with the security point easier to plan for.
PCI Compliance is something neither of the other platforms users have to deal with. It’s a complex issue that can be a pain for ecommerce businesses wishing to avoid the stress. However, for those wanting to take security into their hands and manage the credit card process directly.
When choosing the best platform, it’s important to find businesses similar to yours that are using the platform. Knowing when to consult or reach out during your research efforts can make the difference of saving thousands of dollars that could be better applied to other areas or additions for your enterprise level ecommerce store.
Shopify’s advantages lie in the ease of use and the simplicity of its home dashboard. Magento’s strength is its vast opportunity that is offered with the myriad of add-ons that make it a potent system for a relatively moderate cost when not factoring in the need to host personally.
Finally, BigCommerce’s strength is its dedicated support, its marketing suite that is hosted internally, and its easier navigation for nontechnical users wanting to take advantage of a full solution. The price comparisons make the price not necessarily the most important factor for making the decision of which enterprise ecommerce solution to use. However, whatever is the end result that is chosen, ensure its based off the features that are needed right away and the ones that ensure growth on a long term scale.