BigCommerce and Demandware: Which Enterprise Ecommerce Platform is the Best Fit?

Choosing your enterprise-eCommerce-solutions provider is just like marriage. You’d do some courting here and there, know as much information as possible, and ultimately, decide if both of you are a match-made-in-heaven for each other. This is not an exaggeration – we know for a fact that you certainly are dead serious in choosing the right platform for your enterprise eCommerce store. After all, it is the very first business decision you’ll make that can certainly either break or make your success. Once you tie the knot, one thing is absolutely certain – you would not want to file a divorce just a few weeks after the honeymoon.

The worst business decision that you can make is shacking up with the wrong enterprise-eCommerce-solutions provider. In order to prevent that, you’d certainly do a lot of research, make some phone calls, and do as many comparisons as possible. In order to send you down the road best fitted for your enterprise business needs, we’ll narrow down your list to the top two comparisons – BigCommerce and Demandware.

What Does BigCommerce Offer?


Launched in 2009, BigCommerce is relatively new in the market. In fact, its Enterprise version was just launched in May of 2015. In terms of functionality alone, though relatively new in the enterprise industry, BigCommerce is comparable to other well-established AIO (all-in-one) solutions providers such as 3dcart, Shopify, and Volusion. As a hosted enterprise-eCommerce-solutions platform featuring live chat integration, mobile ecommerce capabilities including responsive storefront design, single-page checkout, and other key features, BigCommerce is best for emerging and well-established enterprise businesses.

If your business growth is on a rapid trajectory that is moving towards $1M in annual sales, you should consider looking into BigCommerce.

Costs and Pricing

As an enterprise eCommerce SaaS platform, costs and overall expenses for your website store running on BigCommerce platform would depend on the following factors:

  • Website Visitors Per Month
  • Daily Peak Hours
  • Average Visit Duration
  • Annual Revenue

For purposes of comparison, if you’re running an ecommerce store with an annual revenue of $1M, daily peak of 6 hours, 100,000 monthly visitors and 180 seconds average visit duration, you’re looking at the following expenses:

  • Implementation – Starting cost averages at $240,000, which includes launching your site, management cost for support and partners, and cost for infrastructure system.
  • Recurring expenses – Starting annual cost averages at $156,000.
  • LicensingYou’ll be charged at a monthly subscription rate starting at $1000 per month or at least $12,000 per year. This is just the lower-priced bracket and depending on how many integrations and customizations you want to avail, you’d be charge more or lesser.

Core Key Features and Functions

Among BigCommerce’s noticeable core key features and functions, as a SaaS enterprise-eCommerce-solutions provider, are the following:

  • Available payment gateways for your eCommerce website with over 60 accepted integrations.
  • Inventory management is reported to be highly capable for sorting out and updating product details.
  • Unlimited bandwidth allocation for your growing business needs.
  • Full control for your website’s on-page SEO optimizations such as meta-descriptions, URLs, page titles, alt tags, image tags, and robots.txt.
  • User-friendly design process with a drag and drop functionality.
  • Wish list feature for your customer accounts.
  • Extensive technical support from supplementary support groups such as communities and forums, which include professional developers, designers, and programmers.

Additionally, BigCommerce’s platform follows a shared success value – pricing is charged per volume of your sales. Because of this, BigCommerce makes it a point to grow your business to achieve your projected ROI. In fact, an IPSOS market research study reports that BigCommerce provides solutions that help enterprises grow 28% annually.

Noticeable BigCommerce Website Stores

BigCommerce boasts a huge collection of enterprise clients from the Clothing, Automotive, Health and Beauty, Electronics, Specialty, and Outdoor and Sporting industries:

  • Enjuku Racing
  • Ford Racing Parts by Don Wood
  • Sportbike Track Gear
  • 3×1
  • LaQuan Smith
  • Neck of the Woods
  • Two Guys Bowtie
  • Josie Maran Cosmetics
  • Original Moxie
  • Cloud Nine
  • Eco Modern Essentials
  • Native Union
  • Kyte and Key
  • Gazelle

How about Demandware’s Enterprise Ecommerce Platform?


Demandware caters to large midmarket companies to enterprise business retailers. Launched in 2004, Demandware is relatively earlier in the market compared to BigCommerce. This enterprise-eCommerce-solutions provider is currently servicing an estimated of 349 clients and still increasing its client base. The total eCommerce website stores under these 349 clients reached a total of 1,590. Among its top clients are from the Internet Retailer 500.

The platform’s enterprise solutions are offered under its Demandware Cloud Commerce service.

Costs and Pricing

Since it caters to large midmarket companies and enterprise-level retailers, the costs and overall expenses in running Demandware is a little higher compared to BigCommerce.

  • Implementation – Averages at $400,000 for building, installing, and launching.
  • Recurring Expenses – Average cost ranges from $250,000 to $600,000 annually.
  • Licensing – Cost of ownership with annual subscription ranges from $200,000 to as high as $700,000. This is calculated based on the monthly gross sales, so the price cost varies from client to client.

Core Key Features and Functions

  • Boasts a unique partnership system under its LINK Marketplace with currently over 275 participating partners, which provide clients with additional add-on upgrades and integrations to improve core functions of the platform.
  • The only unique enterprise-eCommerce-solutions provider that offers clients two ways to use the platform:
    • Clients can use the platform as a shell or a backbone in putting up their eCommerce websites from scratch, something like a framework.
    • With LINK’s Marketplace, clients can use the platform to look for developers and designers to handle all the design, installation, launching, and marketing of their eCommerce website stores.
  • Uptime for your eCommerce website store is maintained at 99.99% so your customers can enjoy quick and faster transactions without delays or downtimes.
  • Support system that includes one-on-on person training for its clients.
  • Boasts a fully functional and extensive responsive design for your website so your customers can access your store in any device without any issues.
  • Provides advanced marketing strategies in SEO that allows your store to segment and group customers according to your selected definitions.
  • Highly-scalable platform that can cater peak hours with optimum speeds and a built-in recovery system for issues like site crashing.

Noticeable Demandware Website Stores

Demandware target clients that are operating at an annual revenue of around $20M to a high as $500M. Notable among these clients are the following eCommerce websites:

  • Adidas
  • Fila
  • Godiva
  • GoPro
  • L’Oreal
  • Cole Haan
  • Callaway
  • Bossini
  • Crocs
  • Converse
  • Brooks Brothers
  • Oh So Caleb
  • Circuit Boss





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